Full is the latest innovative hair-volumizing product from US brand Living Proof. Living Proof products are developed and formulated by scientists from world-renowned MIT (Massachusetts Institute of Technology), so to communicate this credibility to consumers, Wyld Stallyons were approached to create a two minute animation that would feature on their website to coincide with the launch of Full.

Commissioned by Boston based agency Beam Interactive, Wyld Stallyons designed, illustrated and animated this narrative, incorporating a mixture of 2D and 3D techniques and combining with a naive illustration style.

Credits
Director WYLD STALLYONS
Design JASON ARBER
Illustration JASON ARBER
Additional Illustration CHRIS SAYER
2D Animation JASON ARBER
3D Animation CHRIS SAYER
Grading JASON ARBER
VO Recording Supervisor NATALIE BUSUTTIL
Music PAUL JAMES
Sound Design PAUL JAMES
Additional Sound Design JASON ARBER
Producer for Wyld Stallyons NATALIE BUSUTTIL

Creative Agency BEAM INTERACTIVE
Art Director for Beam TOM KERSHAW
Producer for Beam KIM GOLIS