Retailer CeX has been present on UK high streets for nearly 20 years, providing its customers with the facility to buy and sell, computer games, DVDs and music.

Despite never needing to advertise in their history, CeX wanted to tell people about their latest mobile phone exchange service, which is highly competitive compared with the many others on the market. Traditionally they have classed themselves as quite a 'street-level' company, relying on word of mouth and retaining a core customer base.

Wyld Stallyons used a mixture of 2D and 3D animation to create a universally appealing character, confused about how to get rid of his old mobile but discovering the benefits that CeX has to offer.

Credits
Director WYLD STALLYONS
Character Design JASON ARBER
Design JASON ARBER, MINA SONG
Character Animation JASON ARBER, MINA SONG
2D Animation MINA SONG
3D Animation CHRIS SAYER
Grading CHRIS SAYER
VO Recording Supervisor NATALIE BUSUTTIL
Music ADRIAN CORKER
Sound Design FONICLAB
Producer for Wyld Stallyons NATALIE BUSUTTIL

Media Agency OLEA COMMUNICATIONS
Creative Director for Olea JOHN DEAN